06.01.06
Lawson Enterprises Celebrates 30 Years of Excellence

(Ambler, PA)  The suburban Philadelphia firm of Lawson Enterprises, Inc. celebrated its thirtieth anniversary on
June 1, 2006. Lawson Enterprises is a nationally
recognized women-owned business that specializes in providing a full range of marketing services to national
and international clients.

The thirtieth anniversary of the business marks several changes for Lawson Enterprises as they have recently
moved into their own building and have broadened their service offering to assist clients in several new industries, such as financial services, education and tele-communications. It is this growth-oriented strategy that
has allowed Lawson Enterprises to evolve to the successful company it is today.

Joyce and David Lawson started Lawson Enterprises in
the basement of their home after purchasing a small merchandising firm located in Chicago, IL. The initial specialties of the business were mystery shopping and providing demonstrators for retail. Over the years the company grew to a full marketing service organization
with over 100 employees providing expertise in developing and delivering training programs, preparing collateral materials, designing and executing marketing programs
and representing clients at professional trade shows. After restructuring to become a more flexible, responsive business, Lawson Enterprises currently has eight full-time employees serving clients in the U.S., Canada, Mexico and Latin America.
                       
Lawson Enterprises focuses on results for their clients, whether they be in development of a new marketing program, deployment of an existing plan or evaluation of a current program’s success. The Lawson Enterprises team has worked with such leading companies as DuPont, W.L. Gore and Associates, Campbell Soup Company, Merck, West Bend, Nestle and Air Shields.  Christa Kaiser, Global Marketing and Sales Manager, DuPont Teflon® for Cookware, says “Lawson Enterprises has been an important and integral part of our marketing and communications team. They have an in-depth knowledge of retail that has been instrumental to our business success.”

Part and parcel to their success has been their approach to staffing. While many companies look for employees who have come from specific educational and working backgrounds, Lawson Enterprises takes the approach that the more varied backgrounds and experiences their employees have, the better equipped they can be to serve a diverse range of
client needs. Their roster of employees includes an English teacher, a dietitian, a pilot, a professional harpist, a nutrition instructor and several competitive athletes. Joyce Lawson, President of Lawson Enterprises, believes that their greatest key to success has been the people working for the company.
“We have been very fortunate to have a group of talented
and committed individuals that work as a true team to accomplish our many diversified projects,” says Ms. Lawson.

In addition to their unique staffing methodology, Lawson Enterprises was certified in 2005 as a women-owned business and was named one of the Top 50 Women
Owned Businesses in Pennsylvania and one of the
Top 100 Small Businesses in Pennsylvania (Div100) by DiversityBusiness.com, the nation’s leading multicultural internet site. “Diversity businesses and consumers are a growing force in the U.S. economy, and a force to be reckoned with,” said Kenton Clarke, CEO of Computer

Consulting Associates International, the company that built DiversityBusiness.com.  “It’s no longer only about the
Fortune 1000. This is a whole business segment that can carry its own, that provides jobs, products and services,
and generates wealth for their communities. These are the new leaders in American business.”